{"id":1992,"date":"2023-10-30T01:42:35","date_gmt":"2023-10-30T01:42:35","guid":{"rendered":"https:\/\/otagoinnovation.cre8ive.co.nz\/wordpress\/?page_id=1992"},"modified":"2023-11-29T07:53:19","modified_gmt":"2023-11-29T07:53:19","slug":"commercialisation-advice","status":"publish","type":"page","link":"https:\/\/otagoinnovation.com\/wordpress\/commercialisation-advice\/","title":{"rendered":"Commercialisation Advice"},"content":{"rendered":"<div class=\"bg-light py-5\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col col-12 col-lg-9 mx-auto text-center\">\n<h1 class=\"wp-block-heading has-text-align-center text-primary\">Advice to Academics Interested in Commercialising&nbsp;their Inventions<\/h1>\n\n\n\n<p class=\"has-text-align-center\">Commercialisation offices (like Otago Innovation) provide invaluable commercial advice to&nbsp;academics interested in&nbsp;commercialising their inventions.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Otago Innovation serves as a bridge between University of Otago academia and industry, offering guidance and expertise in navigating the complex landscape of entrepreneurship and&nbsp;commercialisation.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"container py-5\">\n<div class=\"row justify-content-center\">\n<div class=\"col col-12 col-lg-8 order-1 order-lg-0\">\n<h3 class=\"wp-block-heading\">What is Commercialisation?<\/h3>\n\n\n\n<p>Commercialisation of technology in the university environment represents a symbiotic relationship between academia and the business&nbsp;world. This process involves the transformation of innovative research and intellectual property developed within university research departments into marketable products and services.<\/p>\n\n\n\n<p>To achieve this, Universities establish technology transfer offices, like Otago Innovation, and collaborate with industry partners to license or spin off technologies, which can lead to the creation of startups or the integration of cutting-edge research into existing companies.<\/p>\n\n\n\n<p>Maybe your idea could contribute to developing technologies that make a positive impact on our society and economy.<\/p>\n<\/div>\n\n\n\n<div class=\"col col-10 col-lg-4 order-0 order-lg-1\">\n<figure class=\"wp-block-image size-full img-fluid mb-3 mb-lg-0\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"741\" class=\"img-fluid\"  src=\"https:\/\/otagoinnovation.com\/wordpress\/wp-content\/webp-express\/webp-images\/uploads\/2023\/11\/Otago-Innovation-Dunedin-Commercialisation-1-e1701063099443.jpg.webp\" alt=\"Otago Innovation Dunedin - Commercialisation\" srcset=\"https:\/\/otagoinnovation.com\/wordpress\/wp-content\/webp-express\/webp-images\/uploads\/2023\/11\/Otago-Innovation-Dunedin-Commercialisation-1-e1701063099443.jpg.webp 1200w, https:\/\/otagoinnovation.com\/wordpress\/wp-content\/webp-express\/webp-images\/uploads\/2023\/11\/Otago-Innovation-Dunedin-Commercialisation-1-e1701063099443-300x185.jpg.webp 300w, https:\/\/otagoinnovation.com\/wordpress\/wp-content\/webp-express\/webp-images\/uploads\/2023\/11\/Otago-Innovation-Dunedin-Commercialisation-1-e1701063099443-1024x632.jpg.webp 1024w, https:\/\/otagoinnovation.com\/wordpress\/wp-content\/webp-express\/webp-images\/uploads\/2023\/11\/Otago-Innovation-Dunedin-Commercialisation-1-e1701063099443-768x474.jpg.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"container py-5\">\n<div class=\"row justify-content-center\">\n<div class=\"col col-10 col-sm-6 col-lg-3\">\n<figure class=\"wp-block-image size-full img-fluid icon-yellow mb-3 mb-lg-0\"><img decoding=\"async\" class=\"img-fluid\"  src=\"https:\/\/otagoinnovation.com\/wordpress\/wp-content\/uploads\/2023\/11\/concept-icon.svg\" alt=\"\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"col col-12 col-lg-9\">\n<h3 class=\"wp-block-heading\">How Otago Innovation Can Assist<\/h3>\n\n\n\n<p>When academics express an interest in taking their inventions to market, Otago Innovation can&nbsp;provide essential&nbsp;advice on:<\/p>\n\n\n\n<ul class=\"arrow-list wp-block-list\">\n<li>patent protection<\/li>\n\n\n\n<li>market analysis<\/li>\n\n\n\n<li>funding and investment opportunities<\/li>\n\n\n\n<li>business development strategies<\/li>\n<\/ul>\n\n\n\n<p>We help academics understand the commercial potential of their inventions, identify potential licensing or startup&nbsp;opportunities, and navigate the process of forming partnerships with industry players. We also offer guidance on developing a robust business plan for further funding, assessing market demand, and creating a&nbsp;competitive advantage.<\/p>\n\n\n\n<p>By leveraging commercial advice from Otago Innovation, academics can enhance their understanding of the commercialisation process and increase their chances of successfully progressing their inventions toward&nbsp;market.<\/p>\n\n\n\n<p>Regardless if your idea is just a \u2018seed\u2019 or a fully-fledged plan &#8211; get in contact with us now<br>to&nbsp;ensure you have the right advice on how to protect, fund and grow your concept.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"bg-light py-5\"><div class=\"container\">\n<div class=\"row justify-content-center\">\n<div class=\"col col-12 col-lg-9\">\n<h2 class=\"wp-block-heading text-center mb-4\">We&#8217;re here to help<\/h2>\n\n\n\n<div id=\"insert-gravity-form-3\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1992","page","type-page","status-publish","hentry"],"acf":{"static_banner":{"banner_headline":"Commercialisation Advice","banner_subhead":"Translating Knowledge into Use","banner_image":3488,"image_vertical_placement":25,"image_horizontal_placement_":50}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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